Hiya!
I'm Victoria.
I'm a creative brand manager for change-makers.
I help nonprofits and soul-driven entrepreneurs develop cohesive visual identities and deploy them strategically across platforms — turning vision into resonant, recognizable brands.
Recent Work
Caret ^ Studio
2026
Brand creation and ongoing creative direction for an independent Notion template studio — identity, product design, voice, and go-to-market strategy built natively inside Notion's own design language
Tidewater Atlas
2026
Brand strategy, visual identity, and go-to-market approach for an independent watercolor map product line celebrating the geography and waterways of Hampton Roads, Virginia
JCS for VB School Board
2026
Full campaign identity — strategy, visual system, print collateral, and social templates
Generic Theater Season 43
2023–2024
Campaign design and visual strategy across a full season of four productions
Empower the Barrios
2023
Bilingual brand messaging guide and social content for a Medellín-based humanitarian nonprofit
EVMS Teen Health 360
2021–2023
Social media content and digital assets within a tightly constrained institutional brand system
Wild Card Books & Arts
2016–2018
Brand identity, art-directed product photography, and social content for an independent Norfolk bookshop
I personally execute
- Brand strategy + visual identity
- Brand guidelines + audits
- Print + digital collateral
- Social templates + campaign direction
- Asset management + stewardship
- Web design
I direct + collaborate on
- Copywriting
- Web development
- Photography + videography
- Motion graphics
- Complex publication design
- Budget management
Listening deeply, designing intentionally, and creating visuals that resonate.