I help nonprofits and soul-driven entrepreneurs develop cohesive visual identities and deploy them strategically across platforms — turning vision into resonant, recognizable brands.
Brand strategy and visual identity for a Notion template studio — naming, wordmark, color system, typography, and voice — built to live natively inside Notion's own design language
2026
Jannell C. Smith for Virginia Beach School Board District 10
Full campaign identity — strategy, visual system, print collateral, and social templates
2023–2024
Generic Theater Season 43
Campaign design and visual strategy across a full season of four productions
2023
Empower the Barrios
Bilingual brand messaging guide and social content for a Medellín-based humanitarian nonprofit
2021–2023
EVMS Teen Health 360
Social media content and digital assets within a tightly constrained institutional brand system
2016–2018
Wild Card Books & Arts
Brand identity, art-directed product photography, and social content for an independent Norfolk bookshop
I personally execute
Brand strategy + visual identity
Brand guidelines + audits
Print + digital collateral
Social templates + campaign direction
Asset management + stewardship
Web design
I direct + collaborate on
Copywriting
Web development
Photography + videography
Motion graphics
Complex publication design
Budget management
Listening deeply, designing intentionally, and creating visuals that resonate.